What artwork format is best for branded products?

Vector logo files are usually the most flexible because they can scale without losing quality. Common vector formats include AI, EPS, SVG and print-ready PDF.

Supply brand colour references

Include approved colour values and explain whether exact colour matching is critical. The product material and branding method can affect how a colour appears.

Keep copy concise

Small products have limited branding areas. A clear logo or short message is usually more legible than detailed contact information or long campaign copy.

Approve position and scale

A proof should show the proposed logo size, position, colour and product variant. Check spelling, orientation and safe margins before approval.

Confirm who signs off

Identify the final brand or procurement approver before production. Consolidated feedback reduces delays and conflicting changes.