Planning guides

Better questions lead to better product decisions.

Short, practical guides for marketing, procurement and event teams planning exhibition, activation, retail and outdoor display environments.

Event branding checklist

What to decide before requesting a quote for a corporate event, activation or exhibition.

A practical way to choose between height, movement, message size and viewing distance.

How to think about size, walls, placement, visibility and repeat use.

Plan customer flow, sightlines, messages and reusable display hardware for a retail space.

Build a practical activation setup around the audience, environment, team and campaign objective.

Make a new location easy to find and memorable before, during and after opening day.

Choose outdoor visibility systems for routes, registration, hospitality and spectator areas.

Coordinate registration, stage, presentation and networking spaces as one branded environment.