Start outside the store
Identify the roads, parking areas, centre entrances and pedestrian routes customers will use. Directional banners and flags should begin before the customer reaches the shopfront.
Make the entrance unmistakable
Use one dominant opening message supported by branded displays. Keep dates, offers and calls to action large enough for the real viewing distance.
Continue the story inside
Carry the launch identity into the welcome, demonstration or promotional area so the experience does not stop at the door.
Plan for the launch period
Separate short-lived opening messages from hardware that can support future promotions. Replaceable graphics can keep the system useful after launch week.
Check centre and landlord rules
Confirm permitted locations, sizes, fixing methods, installation times and removal deadlines before artwork is approved.